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Goals and Objectives

Strategic Goals and Objectives

Click on a goal box for more information.

GOAL 1

 Objectives: 

  • Involve Board Directors in the campaign to assist with identification, cultivation, solicitation and stewardship of campaign donors. 
  • Partner with University Advancement in the development of campaign volunteer boards and partner with other campus advisory boards. 
  • Support the talent of current and future staff including recruiting, hiring, and especially developing, training and retaining top talent throughout University Advancement. 
  • Assist the President and University Advancement staff in forming the relationships and partnerships that will be critical for fundraising success within the comprehensive campaign. 
     

GOAL 2

Objectives: 

  • Develop the campaign’s case statement, branding and a publicity plan to maximize visibility of the effort 
  • Establish a campaign specific stewardship plan 
  • Work with outside consultants and other external advisors as needed 
  • Increase the amount of total voluntary support to the University for its established priorities through alumni, parents and corporations and foundations. Established priorities include but are not limited to: 
  • Scholarships 
  • Faculty endowments/academic programs 
  • Bricks and mortar 
  • Health and Nutrition for Athletes 
  • Support all University fundraising efforts, including strategic communication to ensure that the University and the Foundation are presented in the most positive and compelling manner 
  • Engage the President and the Deans proactively to understand their needs, to coordinate fundraising initiatives, donors and prospects and to leverage fundraising best practices across the various academic initiatives 
  • Create a process to educate new personnel to the University as to their roles in development and fundraising for the University and provide the support needed in order to make them effective fundraisers, especially new deans
  • Include in each of our fundraising efforts the importance of growing the size of the endowment 

GOAL 3

Objectives: 

  • Share the University’s Case for Support with all stakeholders and why contributing to Bowie State University is essential for its future 
  • Educate stakeholders about the Foundation, what it is, what role it plays, and what impact the Foundation has on our stakeholders 
  • Engage and enhance stakeholder relationships with the University, not only as contributors of funds but also as contributors of time and talent 
  • Recruit from our stakeholders Foundation Board members who will bring diversity to the Board 
  • Create a process to bring new Board members quickly up to speed on fundraising, thus making them effective fundraisers early in their role 
  • Create and implement a plan to cultivate the next level of donors, including students during their time at Bowie State University 
  • Link the strategies and goals of Alumni Association advisory Boards and other alumni volunteer boards within the University with those of the Foundation to create actionable leverage for those relationships 
  • Increase the number of people that are able to tell Bowie State University’s story and the impact of giving
  • Expand the demonstration of the impact of giving to potential and current donors

GOAL 4

Objectives: 

  • Oversee the Endowment portfolio of investments on a regular basis 
  • Audit all donor and managed funds on a regular basis to ensure compliance with donor wishes 
  • Enhance stewardship efforts and alumni interaction with students and faculty to build relationships with campaign contributors. Introduce the President to key stakeholders through one-on-one interactions, meetings and hosting events, which will encourage new alliances 
  • Ensure accurate reporting of total voluntary support under the Maryland Board of Regents guidelines and federal regulations as related to 501(c)3 participating institutions 
  • Ensure compliance with all applicable federal and state laws, regulations, and guidelines as well as with all University agreements and policies applicable to the Foundation 
  • Apply thoughtfully our fiduciary duties of care, loyalty and compliance 

Preserve the Foundation’s reputation as a high-performing organization committed to excellence and to our mission, vision and values 

GOAL 5

Objective: To be reviewed semi-annually by the Strategic Planning Committee. Also, to be reviewed by the full board at the annual business meeting.

© 2025 Bowie State University Foundation Board. All Rights Reserved.

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